Canadian Digital River

An Augmented Reality Showcase!
The Digital River of Canadian ICT

Using Augmented Reality in a visually evocative and compelling format, WCIT 2012 will present to the delegates an electronic cavalcade of the Canadian information and communications technology "landscape".

The focal point of this showcase is a projected digital river that winds through the high traffic Showcase Room in a manner that recalls the great rivers of Canada…including the St. Lawrence, flowing meters away from the Congress venue.

An Interactive River will Present 100 Canadian Companies

As delegates traversing the River, currents and ripple effects will form. The Digital River winds figuratively through both the geography and the seasons of Canada. At several bends in its course, images of the various regions of Canada, dressed in seasonal colour, will be presented on panels. Delegates will be prompted to point smart devices at these images. This will trigger a galaxy of company logos delivered in dynamic fashion to the smart device screen. Delegates simply select a logo and, with a touch, activate text and video information about the company. The information can be stored on the delegate's device.

Up to 100 companies will be profiled in this way. A virtual replication of the Digital River, including all participating company information will be available for web-based access once WCIT 2012 has concluded.

How to “exhibit” in the Augmented Reality Showcase?

To “exhibit” in the showcase, Canadian companies simply need to provide four digital files (specifications here) to WCIT organizers. For maximum impact, participants in the technology showcase are encouraged to have a representative present throughout WCIT 2012.