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Canadian Digital River

WCIT 2012 Canadian Showcase

Participating Companies - Required Assets
The Digital River?WCIT 2012's Canadian Technology Showcase

Using Augmented reality technology in a visually evocative and compelling format, WCIT 2012 will provide an opportunity for Canadian technology companies to present themselves to congress delegates and others by participating in an electronic cavalcade of the Canadian information and communications technology "landscape".

The focal point of this showcase is a projected digital river that winds through the high traffic Showcase Room in a manner that recalls the great rivers of Canada…including the St. Lawrence, flowing meters away from the Congress venue. The river is interactive. As it "flows", those traversing it will cause currents and ripple effects to form.

The Digital River winds figuratively through both the geography and the seasons of Canada. At several bends in its course, images of the various regions of Canada, dressed in seasonal colour, will be presented on panels. Delegates will be prompted to point smart devices at these images. This will trigger a galaxy of company logos delivered in dynamic fashion to the smart device screen. Delegates simply select a logo and, with a touch, activate text and video information about the company. The information can be stored on the delegate's device.

Up to 100 companies will be profiled in this way. A virtual replication of the Digital River, including all participating company information will be available for web-based access once WCIT 2012 has concluded.

To participate in the showcase companies simply need to provide four key digital files (specifications follow) to WCIT organizers ( This e-mail address is being protected from spambots. You need JavaScript enabled to view it. ). For maximum impact, participants in the technology showcase are encouraged to have a representative present throughout WCIT 2012.

All the Canadian companies that wish to participate in WCIT's AR App are required to submit all the assets listed below.

List of deliverable assets:

  • Company Logo. (image file)
  • Showcase Video. (video file)
  • Company Details PSD. (photoshop image file)
  • Additional info text document. (text file)

The rest of this document will describe the details and specifications of each deliverable asset.

Submissions should be sent to Lynda Leonard, Senior vice-president, ITAC. This e-mail address is being protected from spambots. You need JavaScript enabled to view it. . Submissions must be received no later than September 14, 2012. Showcase participants will be accepted on a first come first served basis. For further information, call 613-238-4822 x2239.

1. Company logo
  • Image Resolution: 960 x 640
  • DPI: 72 pixels/inch minimum
  • ColorSpace: RGB
  • Format: PNG with Alpha channel
  • The logo must occupy an area of 900 x 600 pixels (at the center of the image), and must be scaled (up or down) to fit in that area, while preserving the aspect ratio and avoiding any image distortion. The rest of the image must be transparent.

    Below is an example of Merchlar's company logo asset.

    NOTE: The black border is used here only as a guide, to outline the borders of the image file. Do not include a border for this asset.

    2. Showcase Video
    • Aspect Ratio: 16:9
    • Resolution: 360p (640x360)
    • Format: MP4
    • Encoding: H.264
    • Data Rate: between 1000 - 1500 kbps
    • Frame Rate: 30 fps
    • Length: 0:30 minute
    • Max file size: 4 MB

    The purpose of this video is to either introduce the company to viewers, or showcase a certain product or technology that the company uses.

    3. Company Details

    The Company Details Template PSD document is a template file for participating companies to fill in. The information/elements listed below must be added to the appropriate region. All elements must fit in the region assigned to them. Images must fit in their dedicated regions. Text fields' sizes must not be modified. If a piece of text is too long to fit in a text field, it must be modified to fit. The PSD document contains guides (blue lines) defining the edges of each region.

    IMPORTANT: Do not rasterize, merge or reorganize any of the layers. Do not flatten the image.

    Contents of the template:

    • Company Logo
      Must be left aligned on the guides if it doesn't fill the region.
    • Company Name
      Text must be left aligned.
      Must fit on one line, the dedicated line.
      Font and font size must not be changed.
    • Company Location (in Canada)
      Text must be left aligned.
      Must fit on one line, the dedicated line.
      Font and font size must not be changed.
    • Short Description
      Text must be left aligned.
      Must fit in the text box. The text box should not be resized.
      Font and font size must not be changed.
    • Video Still image
      Same size as the grey layer in the template file, marked with the text "video still image". (1536 x 1024) aspect ratio 3:2
      The image should be a cropped or resized still frame from the video us
    • The URL for the external link (the home icon) and the contact email address (envelope icon) should be provided in the additional info text document.

    Download the Company Details Template

    4. Additional info

    The additional info document must contain two piece of information:

    • URL to a web page
      The URL must point to a web page related to the company, preferably within the company's website. The content of the page should either provide more information about the company in general, or showcase a certain product, technology or service that belongs to the company.
    • E-mail address
      The e-mail address must belong to a company employee. It can be either a generic info email address, or the email address of the contact person for a specific domain, like technological inquiries or business development.

      Download the Additional Info document